Reinventing Maintenance: Biotitan’s Water-Based Nanotechnology for Cleaner Surfaces

Published on 2025-04-18

Startup Story

Biotitan develops water-based nanotechnologies for long-lasting surface treatments, helping companies save water, reduce chemical use, and lower maintenance costs, without compromising on hygiene or safety.

 

 

What inspired you to develop a water-based nanotechnology for cleaning and maintenance, and how does it differ from traditional methods?

My father created the formulas a few years ago, he had a vision of what sustainability was supposed to be, especially in the construction sector which is really ‘old’ so far. My father studied chemistry in Germany in the 80s, when he was back in Italy, after studying herbalist bases, he decided to create a line of water based products with a good impact for the environment. The difference between our products and alternatives is the water based formulas (which is complicated to obtain for long last guarantee production), the long last guarantee we give and the benefits in terms of saving that we guarantee: money, workforce, water, detergents and chemical pollution.

Can you explain how your products work and how they help companies reduce water and chemical use?

The products are nanometric, so you can’t see them with your eyes. They work in a long term smart way, neutralizing bacterias and viruses or creating an anti slippery effect on floors or keeping glasses clean for a long time with a chemical reaction (photocatalyst). They are formulas that can be applied on materials, after they dry, they start working, they do not create any film, they work from the inside giving long term properties to the outside. 

What types of problems do your customers usually face, and how does Biotitan Nanotechnology help solve them? 

Big companies, especially industries, hospitals, hotels, malls and supermarkets spend a lot of money and time doing cleaning and maintenance cycles of their spaces. We help them to do this in a new smart way, saving money, time and workforce, but also water, detergents and chemical pollution. They can create healthier and safer spaces with our long last guarantee treatments for surfaces. 

What kind of results have you seen from clients who adopted your solution?

They arrive to save more than 300.000 lt of water and more than 20.000 euros of detergents, every 300 m2, every year. They can also produce 70% less of chemical pollution. A big saving. 

Why do you think the market is ready now for a shift toward sustainable maintenance and cleaning solutions?

Water stress is a big problem nowadays. Chemical pollution as well. Companies need to find good innovative solutions to contrast these problems. We do this without asking for any effort, instead you do the treatment once and you obtain a guarantee for 2-5 years. You save money and resources and do something good for the planet. That’s why!

What’s next for Biotitan in terms of product development or partnerships?

We really want to patent the antibacterial antiviral product for the food contact, this could solve a big problem in the production and in the packaging system. We are closing a partnership with a company that builds supermarkets all over Italy. They can insert our technology in the beginning of the process, saving from the start.

About the author

Beatrice Carolina Iaia